Facebook just morphed into Snapchat and it's a little freaky

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However, Facebook, which now has a user base of around 1.86 billion, has denied the fact that they have taken this Story feature from Snapchat.

The new camera features, rolling out now on iOS and Android, replicate Snapchat's Stories feature that allows users to post photos and short video clips with filters. Facebook is teaming up with several brands to create masks that'll promote upcoming movies like Despicable Me 3 and Guardians of the Galaxy Vol. 2.

Facebook's spin on Snapchat-style photo sharing officially launched Tuesday with a fancy new camera packed with photo effects and function. Facebook Stories will appear at the top of your News Feed. From this point, they can capture photos and videos, add effects and drawings and share their story with friends to provide them a glimpse of what they're up to. Once the conversation is over or the photo or video you've sent ends, it'll no longer be available for viewing. Facebook promised to "regularly refresh the creative effects in the camera" to keep you coming back, just like Snapchat does. While this gives Facebook users another cool feature to play around with, it also adds to the clutter and makes the app more resource intensive. Facebook Messenger, Instagram and WhatsApp also allow users to post photos and video that expire after a day. If you tap on one, it'll open your friend's story with photos, videos, drawings and camera effects.

No. 1 Johnson to face Tanihara in WGC Match Play semis
And then he had to settle for par after leaving himself in an awkward spot, only to watch Noren hole a 40-footer to tie the match. Haas and Johnson each led 3-up after nine holes but saw their matches tighten quickly before they advanced.

Facebook has introduced a camera feature to its native app for the first time as the social networking giant continues to challenge photo app Snapchat.

While some people were excited for Facebook Stories' launch, others said they just don't need another platform with the same feature. With today's announcement about Facebook Stories and new camera effects, we're not sure if there's a difference between the two.

Also, in Facebook Stories you can record videos of up to 20 seconds, unlike Snapchat which can record videos of up to 10 seconds.