Fast, accurate voice search powered by Alexa also allows customers to search quickly for apps, and content across different services.
Now all Fire TV Sticks will have the ability to use Alexa to find recommendations and ask questions, even if their device did not originally ship with a voice remote control.
News on two fronts for Amazon Fire TV users.
You can find out more details about the new Amazon Fire TV Stick over at Amazon at the link below.
In addition, Amazon also announced a free Fire TV software update that will bring Alexa to all Fire TV devices in the UK-including first generations of both Fire TV and Fire TV Stick, as well as the Fire TV with 4K UHD.
The move was announced on the same day that Google Home, the tech giant's answer to Amazon Echo, went on sale in the UK.
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The update should be a great way for consumers to experience the cloud-based assistant that powers the best-selling Amazon Echo, which Express.co.uk praised in our review.
TV viewers will be able to speak to Alexa through a microphone built into the device's remote control.
Once you've done that, getting the latest local news stories is as simple as saying "Alexa, what's in the news?" or "Alexa, play my Flash Briefing".
The new update will be rolling out to customers today.
Folks in the USA have had access to Amazon's All-New Fire TV Stick for about six months now, but today Amazon customers in the United Kingdom are getting in on the action.
They can also check the news and weather, plan their commute, get sports scores, create shopping lists, play music, order a auto from Uber or takeaway from Just Eat.