The man in the commercial is holding a the fast food chain's signature Whopper while explaining that 15 seconds just isn't enough time to describe the sandwich. For their device could come to life and offer the Wikipedia description of a Whopper.
This wakes up devices in the room that are configured to respond to the "OK Google" hotword.
That sentiment seems to be carrying over to Burger King's YouTube comments section and ratings, too, as it now has a negative overall like/dislike ratio as well as plenty of complaints from, well, pretty much everyone.
The there was this Pixel commercial, where a Pixel user says "Ok Google, show me Korean restaurants in Boulder".
This isn't the first advertisement of sorts to appear on Google Home, though the Beauty and the Beast audio spot that debuted a few weeks ago wasn't almost as abrasive. "O.K. Google, what is the Whopper burger?" And as we all know, anyone's free to edit Wikipedia. For nearly a decade, Wikipedia's page for the Whopper began with more or less the same sentence: "The Whopper sandwich is the signature hamburger product sold by the worldwide fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's".
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Burger King's new ad is an interesting and very modern commercial, even if it only briefly worked as intended. That certainly sounds like ad copy.
Still, according to Bloomberg, Burger King President Jose Cil called it "a cool way, and a bold way, to surprise our guests". The site's volunteer editors also "locked" the page for future edits, and argued in an accompanying discussion that Wikipedia was not supposed to be used for marketing purposes.
That's the problem with relying on Wikipedia: anyone can edit entries on the website.
Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is created to activate Google voice-controlled devices, raising questions about whether marketing tactics have become too invasive.
Those risks will certainly make for an interesting, if frustrating, ad campaign.