Google plans to launch its own ad-blocker in Chrome

Adjust Comment Print

Third-party ad-blocking solutions like Adblock Plus actually charge web sites money to display ads to Adblock Plus users, and Google is a member of this whitelist-for-cash program. That might be changing according to the Wall Street Journal. The term "unacceptable" in the ad standards referred to pop-up ads, autoplay videos, and "prestitial" ads.

Lots of folks run ad-blocking add-ons in their browsers, but soon Google may be adding an ad-blocker of its own to Chrome.

Blocking ads, then, would seem counterintuitive for Google.

In the report, the WSJ says that "according to people familiar with the company's plans" Google is looking to build an ad-blocker into both the mobile and desktop versions of Chrome which would block "bad" ads as defined by the Coalition for Better Ads. Additionally, unlike AdBlock, Chrome's plugin may not take all ads from a site, but just keep them unobtrusive to the user, thus still generating revenue and giving the user a positive experience.

Google, the internet's biggest advertising company, may be building an ad blocker.

Watch the moment April gives birth to baby giraffe
A Farmington, New Hampshire, songwriter even posted a music video on YouTube called, "I'm Going Crazy Waiting (For A Giraffe )". The weight of the newborn is unknown, but a calf at birth is usually about 6 feet tall and weighs a whopping 100 to 150 pounds.

Google is reportedly planning to integrate an ad-blocker into its Chrome web browser - a move that would present some interesting implications for digital advertising companies, online publishers, and for Google itself. Would Chrome ever offer its own whitelisting service or will it stick to predefined standards set by an independent organization?

If Google were to go with a single-ad-blocking feature rather than something that blocks all the ads on a website, it could prove to be a successful compromise between all-ads and no-ads.

Citing unnamed sources, the report also claims that Google is still considering how best to implement its plans.

Many consumers state they use ad-blockers to get rid of annoying ads that ruin the Web surfing experience, but that they wouldn't be opposed to ads that don't interfere.

Android's native browser could block "bad ads" in a coming update and that's good for everyone.