As Patanjali is eyeing to double its turnover, it is obvious that the company would spend more on advertising and expand its business in terms of product lines. Ramdev said the Haridwar-based FMCG player has recorded Rs 10,561 crore in revenue for 2016-17 with most of its products, including ghee and toothpaste, garnering healthy market share in their respective categories.
Mr Balkrishna said, "In Nagpur, construction of production facility is underway in the Special Economic Zone (SEZ) which will cater to exports. In dishwash segment, we have about 35 per cent market share", he said.
"We are working on a business plan and branding strategy to enter the restaurant business by serving nutritious and hygienic food", he said. "It looks like some are sleeping peacefully now".
Addressing an annual press conference of Patanjali Group Baba Ramdev advised the Indian forces to follow the footsteps of Israel and cut 100 Pakistani heads for each of the martyred and mutilated Indian soldier.
Now operating primarily from Hardwar, Patanjali is looking to set up facilities at destinations such as Noida, Nagpur and Indore, among others, that would take his production capacity to Rs 60,000 crore in the next one year from Rs 35,000 crore now.
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Patanjali has strong and big product line consisting of biscuits, shampoos, noodles and dairy products and much more. At Rs 825 crore, Patanjali's hair oil sales are higher than that of key player Bajaj Corp.
In fact, he advised some Yoga exercises for officials from traditional FMCG brands in India, as he said, "Turnover figures will force MNCs to go for kapalbhati (a breathing exercise)". Patanjali has broken that monopoly. "Our products have no chemicals and are priced at ranges that are affordable to people". We have a distributor's network of 6,000 now.
Asking the state government to respond within six weeks, the judges said today, "We want to only know on what grounds concession, if any, was given to the company".
Ramdev said he is also looking to open his restaurants in global markets. "So far, we have taken on FMCG companies".
The aim, according to Ramdev, is to wean Indians off what he considers unhealthy food.