"The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S".
The Kenmore Smart air conditioners with Alexa range in price from $379.99 to $739.99.
However, in a statement, Charlie Kindel, director of the Alexa Smart Home at Amazon, indicated Alexa-enabled Kenmore washing machines could be next.
Lampert says the move will "significantly expand" the availability of Kenmore appliances to USA consumers.
CEO Eddie Lampert said this will not only benefit Kenmore - a brand Sears had been rumored to be ready to sell as it has sold other old store brands - but its fix unit, Sears Home Services, and its Innovel Solutions logistics unit, which theoretically would deliver and install the products. As well as Alexa integration, there's also a Kenmore Smart app for smartphones which can be used remotely to adjust temperature, set schedules, and control fan speed.
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Footwear maker Nike Inc also said last month it would start selling a limited product assortment directly on Amazon, rather than through third-party and unlicensed dealers.
SHLDi says distribution will be expanded nationwide to the full line of Kenmore home appliances; terms of the deal are not disclosed. Customers can enable the Kenmore Smart skill in the Alexa Skill Store, link their account and then begin asking Alexa to interact with their Kenmore Smart appliances.
Sears investors cheered the move, lifting shares by 12.3 percent to $9.75 in mid-morning trading. In fact, Kenmore itself says it was in almost one in three American homes in the early 2000s. And by 1995, 25% of the major appliances sold in the United States were Kenmore.
"We continuously look for opportunities to enhance the reach of our iconic brands".
Syncing Kenmore gadgets with Alexa, which will allow users to control the gadgets with voice commands, could add to the brand's appeal.