What went wrong with The Dark Tower

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The less than $20 million opening is quite disappointing for a film that has spent years in production.

"The Dark Tower", produced by a 50/50 partnership between Sony and MRC for a reported 60 million United States dollars, stars Idris Elba and Matthew McConaughey, and managed to squeeze ahead of Warners" "Dunkirk', which took in another 17.6 million USD in its third weekend of release.

The Wolfhall takes a look at the box office performances of last week which saw Dark Tower turn in a lacklustre performance. Continuing that optimistic line of thought is the film's director Nikolaj Arcel.

However, Christopher Nolan's World War II epic "Dunkirk" is still holding strong and took its domestic total to 133.6 million United States dollars. To put that into perspective, The Dukes of Hazzard movie opened on the same weekend back in 2005 with a $30 million haul. The movie got the highest revenue from Russian Federation of $4.1 million out of $8 million from the 19 different markets.

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Admitting that this is "uncharted territory" in terms of connecting film and TV in one franchise, "the success of the film has no correlation to whether the show will be successful or not, it has to stand on its own", Wiczyk said, noting that the performance of Marvel's Agents Of S.H.I.E.L.D. performance is not tied to how The Avengers movies do.

Also new this week is Kidnapped starring Halle Berry which debuts at 5 with $10 million. Warner Bros. also continues to see profits from "Wonder Woman", which will land right up against the $400 million domestic milestone by the end of this weekend.

This first weekend of August certainly is different from previous years that put an exclamation point on the season with titles that set record-breaking openings like 2014's "Guardians of the Galaxy ($US94.3 million) or last summer's "Suicide Squad" ($US133.6 million)".

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