That made it the most-viewed lyric video on YouTube in a single day, Variety reported. The video premiered at the 2017 MTV VMAs and has since smashed records for streaming music via Spotify and YouTube.
This is a massive accomplishment, considering Swift's video views smashed Adele's record for "Hello", which originally had 27.7 million views in 24 hours and held the record for highest number of views for the past two years. Swift's Bad Blood is the third most watched first-day video, followed by Nicki Minaj's Anaconda and Miley Cyrus' Wrecking Ball.
Taylor dropped her single Look What You Made Me Do on Friday afternoon, along with an Alfred Hitchcock-style animated lyric video, which was viewed more than 19 million times on its first day.
"Look What You Made Me Do" is Swift's departure from her classic tone.
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"Look What You Made Me Do" quickly set three records. Swift's video sits at more than 56 million views as of Tuesday (Aug. 29). "Despacito" was the fastest video to ever reach 2 billion streams, but even though it was racking up 170 views per second for months on end, at this rate, it might not be long till Taylor Swift is knocking on their bilingual door.
The visual was packed with hidden references to Taylor's ex-lovers, celebrity feuds, and past personas - and during one scene, it appears that she may have taken a swipe at a few of her (former?) famous friends.
The song remains at the top of the Apple Music, Spotify U.S. and Global Top 50, and Amazon Music charts. While the singer has recorded new music in between (remember her collab with Zayn Malik for "Fifty Shades Darker"?), fans have been eagerly awaiting her next album release, which comes out November 10. In 24 hours, the single was streamed 8 million times on the site, squashing Ed Sheeran's previous 1 million streams for "Shape of You". Swift's new single sold around 200,000 downloads in the US upon release, according to Billboard.