Apple's iPhone X Keynote Event Is Happening Today

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Apple Inc. on Tuesday launched a completely redesigned iPhone X, along with two other new smartphones-iPhone 8 and iPhone 8 Plus-as well as Apple Watch and a higher-definition Apple TV. These new iPhones are thought to be the iPhone 8, iPhone 8 Plus, and iPhone X. Not that that means anything to most of us, because we are free thinkers who aren't already waiting in line to buy phones not yet announced under the assumption that there are no equals.

The Apple Watch The Apple Watch Series 3 features a new, more powerful processor, new chip for communication, altimeter and cellular support.

The iPhone X has edge-to-edge glass a la Samsung Galaxy and Galaxy Note; an OLED "super retina" screen (more vibrant colors than LCD); HDR display that supports Dolby Vision; "TrueDepth" camera; and a feature called "Animoji" that lets you record a message and choose an emoji to speak your message.

The iPhone X is expected to cost about $US1,000, a pricey psychological threshold for consumers that Apple will try to overcome with augmented reality features and other new technology.

Ahead of the much-awaited launch, there has been a major leak of features, including the anticipated name of Apple's latest iPhone. Well-known Apple analyst Ming-Chi Kuo from KGI Securities said that the X will come in silver, black and a new coppery blush gold. Now, Apple Watch will notify users when it detects an elevated heart rate when they don't appear to be active.

The iPhone X will cost $1799 (64GB) or $2099 (256GB).

Update 3: As expected, Apple announced a 4K Apple TV.

The company is also introducing the iPhone 8 and iPhone 8 Plus, as successors to the iPhone 7 and iPhone 7 Plus. Alongside these gadgets, Apple Watch and Apple TV are also scheduled for updates.

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First update: Apple Watch.

According to Tech Radar, "It's a name that makes some sense, simultaneously highlighting the phone's high status and giving a nod to it being the tenth anniversary of the iPhone, with X, of course, being the Roman numeral for 10". Jeff Williams, Apple's Chief Operating Officer, unveiled Apple Watch Series 3 with cellular connectivity built in.

New lighting effect on iPhone 8 camera lets you darken and nearly remove background. $799 for iPhone 8+.

A Dutch technology writer I met in Shanghai recently who is also working with Verizon (yes, that's possible) confirmed that the X is one model for the new iPhones. The dual cameras on the iPhone 8 Plus also have a new "Portrait Lighting" feature to adjust the lighting for portrait shots.

The new iPhone is likely to use a similar design and have an edge-to-edge screen.

The phone, which costs upwards of $1,000, is one of several new products being unveiled at the Steve Jobs Theater at Apple's new campus in Cupertino, Ca. The new SF comes out next week, on September 19. Series 1 remains at $249.

Apple TV will be able to show Internet programming in 4K-just like Roku and Amazon Fire TV.